The Tipping Point

The world is a mysterious place...

What causes trends to occur? What makes an ad successful? How powerful is the word of mouth? Will she accept my tenth friend request?

“A Snuggie? A Snuggie is just a piece of cloth with sleeves in it. I’m sure you have seen their ridiculous ads. I thought they were silly but soon everyone was buying them and I had to have one too.” How many of you have a Snuggie? (everyone raises their hand)

“I don’t even like vans; they’re fugly. They fall apart and are way too over-priced. But when everyone else started wearing them, I had to, too.” How many of you own a pair of vans? ? (everyone raises their hand)

“I loved life, but I seemed to be the only one. All of my friends started to commit suicide over the stupidest things, so when I got a B+ in English I realized that my time must have come.” How many of you have committed suicide? (crickets)

Trends are controlled by three types of people: mavens, the experts, salesmen, the persuaders, and connectors, the socialites. These powerful people can dictate how we feel regarding everything, from fashion to death. Learning more about these people can help us to control our world, and who wouldn’t want that?

The Tipping Point by Malcolm Gladwell… Coming soon to all theatres, but only in the South.